SEO & Content Marketing

The client relied on $8,000/month in Google Ads but wanted more sustainable, lower-cost lead acquisition through organic channels.

This B2B SaaS brand relied heavily on paid advertising for customer acquisition, spending over $8,000 per month on Google Ads. Their organic presence was minimal, high-intent keywords were underutilized, and the website struggled with slow load speeds and poor on-page SEO. They needed a sustainable way to attract qualified leads without increasing ad spend.

We conducted in-depth keyword research, identifying 320 high-intent terms with strong conversion potential. A content strategy was developed to target these keywords, with four long-form, SEO-optimized blog posts published each month. On-page SEO was overhauled, including meta tags, internal linking, and structured data implementation. Technical improvements brought site speed down from 5.8 seconds to 1.9 seconds. Additionally, we built 18 high-quality backlinks through industry publications, boosting domain authority and keyword rankings.

Over a six-month period, our SEO and content marketing strategy shifted this SaaS brand from a heavy reliance on paid traffic to a sustainable flow of high-quality organic leads.

By month two, organic traffic had already increased by 42%, with 15 keywords breaking into the top 20 search positions. Blog CTR improved by 68%, and bounce rates on lead pages dropped significantly.

At the four-month mark, traffic was up 128%, and 37 targeted keywords ranked in the top 10. By month six, organic sessions had grown by 320%, and monthly leads from organic search surged by 240%—from 120 to 408 per month.