Google Ads

A mid-sized fashion e-commerce brand came to us with a clear problem: their Google Ads campaigns were running at a modest 2× ROAS with no clear scaling strategy.

A mid-sized fashion e-commerce brand came to us with a clear problem: their Google Ads campaigns were running at a modest 2× ROAS with no clear scaling strategy. Ad creatives were repetitive, product feed data was incomplete, and seasonal trends weren’t being leveraged effectively.

Our structured approach delivered significant performance gains in just 120 days

We began with a full account audit and discovered fragmented campaigns, outdated product feeds, and weak audience segmentation. Our strategy was designed to tackle these issues systematically:

• Campaign Restructure – Split campaigns by product category and intent-based keywords, allowing precise bidding and budget allocation.

• Product Feed Optimization – Updated product titles, descriptions, and images to match high-converting search terms, increasing Shopping Ad relevance.

• Seasonal Campaign Push – Identified trending SKUs ahead of the peak fashion season and created dedicated campaigns to promote them.

• Creative Refresh – Designed new high-converting ad creatives, including lifestyle images and carousel formats, tested weekly for CTR improvements.

• Bidding & Budget Optimization – Moved from manual CPC to a Target ROAS bidding strategy, gradually increasing targets as performance improved.

• Remarketing & Upsell Campaigns – Targeted cart abandoners and previous buyers with tailored discount offers, boosting repeat purchases.