Responsive Design
PROJECT DETAILS

Google and Facebook Ads

The client was running Facebook and Google Ads but struggling with low ROAS (1.2x) and high acquisition costs.

Client: Home & Lifestyle eCommerce Brand
Project Date: 14 July 2018
BOOSTING TOOLS

Challenge And Solutions

This home & lifestyle e-commerce brand was spending $18,000 per month on Google Ads but struggling with profitability. Their ROAS was stuck at 1.2×, ad creatives were generic, and only 28% of site visits turned into meaningful sales opportunities. The campaigns lacked clear segmentation, and product feeds weren’t optimized, leading to wasted ad spend and poor click-through rates.

Split campaigns by product category and buyer intent keywords for better control over bids and targeting.

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REPORT SCREENSHOTS

Comparison of Result

Within just 90 days, the campaign overhaul generated significant improvements across all key metrics

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PROJECT DETAILS

Delivering Results

In just 90 days, our strategic campaign overhaul transformed this e-commerce brand’s Google Ads performance. By restructuring the account, optimizing the product feed, and running aggressive creative tests, we not only increased ROAS but also improved every key conversion metric.

In the first month, ROAS jumped from 1.2× to 2.4×, with CTR rising by 78% and bounce rate dropping from 54% to 38%. By month two, revenue had more than doubled, CPA fell by 44%, and top-performing creatives achieved over 4% CTR.

1.00% CTR
22% Less CPA
303% ROI
CLIENT’S REVIEW

From The Clients

Digital marketing agency